Once you’ve launched your blog and have attracted a few loyal readers, you may be wondering how to increase more traffic to your blog. Many novice bloggers aspire for their content to reach large numbers of people but simply don’t know how to increase the visibility of their blogs on the web. There are countless brilliant writers who produce content that could inspire, entertain, and enrich the lives of millions of people, if those millions of people were able to find and read that content.
Blogs usually don’t go viral simply because of the quality of their posts. Producing insightful and interesting content is only the first step a blogger should take to try to increase traffic to his or her blog. Once you’ve done everything necessary to produce buzzworthy posts, you have to figure out how to spread the word about your blog. Here are two simple things you can do to help people discover and fall in love with your blog:
1. Get your blog listed on Technorati.
Technorati is one of the most reputable blog search engines out there. If you want people to be able to find your blog posts on Technorati and increase the overall visibility of your blog, you have to get your blog listed on the site. You do this by joining the Technorati community and taking the necessary steps to “claim” your blog on the site.
Once you have listed your blog on Technorati, you can add specific tags to your blog listing (i.e. sports, weather, astrology), depending on the theme of your blog. When people search for specific tags on Technorati, your blog and your latest blog articles will show up in the search results. Another benefit of listing your blog on Technorati is that you get a complimentary link from Technorati. Technorati is a highly ranked site, and the more links you have to your blog on highly ranked sites, the higher your blog’s search engine rankings will be.
One of the most effective ways to network is to visit other blogs and comment on them. If you establish relationships with other bloggers, they’ll start visiting your blog regularly, linking to your posts, and spreading the word about you. You can also use social networking sites like Facebook, Twitter, and Google+ to increase traffic to your blog. Let your friends and family members know when you post something new on your blog. If everyone you know in real life reads your blog and enjoys reading your blog, it’s more likely that people will hear about your blog through word of mouth. All it takes for a post to go viral is for one person to read it and tell someone else about it. Then a whole string of other people may spread the word about it until it ends up at the top of Digg’s first page.
Attracting people to your blog doesn’t have to be a full-time job. All you have to do is take a few steps to increase the visibility of your blog and keep on posting engaging content.